The duality of my nature plays a huge role in the way I approach design. One day I can be in the mood to create designs that are cute and funny, then the next ones with a horror/gore aesthetic. That being said, I wanted to challenge myself to break down this barrier in order to create something that is a little bit of both. 

By choosing to do a rebrand of Feisty Pets, the stuffed animals that are sweet then feisty, I can bridge this gap while also creating a branding campaign that is functional in the market. Putting an emphasis on the changeable expression and the personality behind each character brings out their feistiness, while the whimsical illustrations and color palette highlight their sweet side. This campaign is meant to put a smile on your face, but scare you a little too.