Hello, I’m Abraham. Before design, magic was my passion. It was through magic that I first learned to tell stories and create memorable experiences. Now, I want to use my education and expertise in design to do the same with your brand. Through the use of mindful design strategy and a keen eye for detail, I’m here to present your passions to a global audience.
Photography Credit
Caleigh Knipling
Abraham Leija
“Preserving culture through mindful and memorable design experiences.”
Artist Statement
Hello, I’m Abraham, and before we move forward, let’s go back in time a little bit.
From the late 20th Century to the early 2000’s, Successories posters were once office décor essentials that meant to inspire the people relaxing in break rooms, waiting in doctor’s offices, or ,if you are like me, staring at the wall instead of listening to their teacher. The format was simple: a thick black border, pretty scenery, a bold-type word in serif, and a motivational phrase like “your attitude almost always determines your altitude in life” or “leadership is action, not position.” While the posters these days are more commonly labeled as cliché, I’ve always enjoyed them, from a non-design standpoint, even if what was on them was only vaguely inspiring.
I have redesigned three Successories posters to be the motivational posters a new generation needs them to be with a focus on the following:
- Commitment: what defines our success
- Guidance: how we produce new leaders
- Change: how we become better people
Executed in Illustrator with a little bit of Photoshop sprinkled in, the following posters feature cut-out photography of subject and iconographic elements to create an updated visual that reimagines the same old Successories quotes for the modern workplace whether that’s an office, studio, or bedroom. The posters also sport a predominantly black and white look with pops of yellow, an inspiring color often associated with hope and optimism.
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Abraham
Leija
Hello, I’m Abraham. Before design, magic was my passion. It was through magic that I first learned to tell stories and create memorable experiences. Now, I want to use my education and expertise in design to do the same with your brand. Through the use of mindful design strategy and a keen eye for detail, I’m here to present your passions to a global audience.
“Preserving culture through mindful and memorable design experiences.”
Artist Statement
Hello, I’m Abraham, and before we move forward, let’s go back in time a little bit.
From the late 20th Century to the early 2000’s, Successories posters were once office décor essentials that meant to inspire the people relaxing in break rooms, waiting in doctor’s offices, or ,if you are like me, staring at the wall instead of listening to their teacher. The format was simple: a thick black border, pretty scenery, a bold-type word in serif, and a motivational phrase like “your attitude almost always determines your altitude in life” or “leadership is action, not position.” While the posters these days are more commonly labeled as cliché, I’ve always enjoyed them, from a non-design standpoint, even if what was on them was only vaguely inspiring.
I have redesigned three Successories posters to be the motivational posters a new generation needs them to be with a focus on the following:
- Commitment: what defines our success
- Guidance: how we produce new leaders
- Excellence: what we should strive for
Executed in Illustrator with a little bit of Photoshop sprinkled in, the following posters feature cut-out photography of subject and iconographic elements to create an updated visual that reimagines the same old Successories quotes for the modern workplace whether that’s an office, studio, or bedroom. The posters also sport a predominantly black and white look with pops of yellow, an inspiring color often associated with hope and optimism.